How To Implement The Dream 100 Strategy to Grow Your Business

You’ll always have many more “great clients” than “dream clients” – but dream clients will make up 60%–80% of your revenue. It’s the 80/20 rule in action: “80% of your results come from only 20% of your clients.” The Dream 100 Sales Strategy (created and made popular by the late Chet Holmes) is a more affordable and effective way to land dream clients. How The Dream 100 Strategy Got Started Chet Holmes was a salesman for Charlie Munger, one of the most celebrated investors in the world. He had to make a hundred calls per day and wasn’t getting the results he wanted.. The top salesperson in the company was a woman making three times as many sales as the runner-up. Wanting to learn her secret, Chet repeatedly asked her for help. One day, the woman finally gave in and …

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