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My Marketing Tech Stack

3 minutes of reading / Communication, Martech, News / By

In my career, I’ve worked with a lot of tools and technology for online marketing, business process improvement, sales, CRMs, website building, ecommerce, affliliate programs, etc… The list below is a work in progress of the tools I most use TODAY and those I’ve used in the past.  It’s as much for me (so I can look to simplify the list) as it is for you reading this.  If you see something you like, are struggling with, or have a question on, then reach out!  If you have suggestions for something different or new, I’d love to hear that too.   Hope this list serves you well.  Website Speed Testing, Troubleshooting & Optimization Tools GTmetrix.com – analyze website page loading speed and get recommendations on how to fix.  Why No Padlock? – are you pulling your hair out trying to find …

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Funnel Reboot with Glenn Schmelzle

4 minutes of reading / Communication, Martech, News, Social Media / By

Many people get intimidated by today’s fast-moving technology for business. Lots of companies claim to offer ‘easy’ and ‘powerful’ solutions but the reality doesn’t always match up. Easy or free usually means limited. Powerful usually means complicated and expensive. But that’s not always true. I got together with fellow marketer Glenn Schmelzle to look under the hood and behind the curtain at some of the important tools and technology that power online commerce. In this episode of Glenn’s Funnel Reboot podcast, tips are given on how to go about evaluating these tools for your needs, which ones you can do yourself, and when you should call in a pro. link to show goes here! Here is a shortlist of some of the tools and tech we discussed, in case you have an interest. If interested, you can get more details …

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marketing tech digital marketing

Green WordPress Website Hosting

2 minutes of reading / Communication, News / By

Did you know The Internet is one the world’s worst polluters?  I didn’t.   Here’s an excerpt from our new ‘green’ web hosting service: “The internet industry consumes enormous amounts of energy. The backbone of the internet are data centres which hold millions of large servers, stacked on top of each other in racks and they are powered up and running all day every day. These servers consume enormous of energy and to make sure that they do not over heat and fail, they are blasted with arctic temperature air all day every day. In fact 40% of all of the energy used to power the internet is used to keep those servers from overheating. Data centres worldwide all pull energy from whatever power grid they rely on. Most energy in our power grids are produced by carbon polluting sources. In …

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